It is our responsibility as marketers to profit from current trends in the “here and now.”
How are the statistics viewed when there is major news? Using Google Trends to see what is popular is a terrific idea.
This tool finds current and historical search marketing trends. After that, you can use what you’ve discovered to improve any or all of your marketing tactics.
Google Trends: What Is It?
Marketers can find popular subjects in a variety of industries by using Google Trends, an amazing tool. Though it was first designed for journalists, there are many similarities between marketing and journalism.
The advertiser is competing for attention with the journalist. Whatever they’re attempting to accomplish, they want to use material that is both engaging and relevant to the audience to capture as much attention as they can.
Google Trends enters. This tool will demonstrate what subjects are popular and how to use Google Trends to attract the target market’s interest.
For instance, the Pittsburgh Steelers are the top trending Google search term in October 2021. This might have happened during the hectic football season after a recent football game.
It could be a good idea to develop some material around this topic as Google indicates that it is a popular one. Sure, there are a tonne of other considerations when determining what kind of material to produce, but at least Google Trends indicates what is trending.
You can use the search box at the top to find content on a certain topic you wish to write about but are unsure of its current popularity.
For instance, I decided to look up “cryptocurrency” on Google to see what results I could get.
As you can see, the chart has a range of 0 to 100, where 0 represents almost minimal interest and 100 represents extremely high interest. The term “cryptocurrency” has seen a few notable surges in Google searches within the past two years. This may have happened as a result of the introduction of well-liked new coins or as more individuals became familiar with cryptocurrency and followed trends.
Why Are Google Trends Useful for Marketing?
You should be able to use Google Trends even if you don’t create content. Utilizing this technology is something marketers do since they know how important it is to capitalize on trends.
While creating the most evergreen content is frequently our top priority, we should also try to optimize our efforts by determining the best time and location to release a certain piece of content.
Look for Interesting Subjects
Whether you work as an SEO specialist, content marketer, or blogger, you must choose subjects that readers are interested in reading about. In the area of search engine optimization, we can become so preoccupied with keywords and technical SEO that we forget that readers genuinely want to read about subjects that pique their interest.
Google Trends is a fantastic resource for learning about popular interests. You can use this tool to find out how popular a particular search term is and whether or not it warrants content creation.
Remember that not every trend that is trendy is a good one. To get work done, search for popular culture trends relevant to your field.
To Encourage Originality
Google Trends is beneficial for both textual and graphic content. If you’re unsure what to do with your social media or how to improve a featured image on your blog post, Google Trends can assist you in determining what your audience wants to see.
By developing a relevant and appealing graphic, you not only draw attention to your information but also demonstrate to your target audience that you understand and know exactly what they want. This has several SEO benefits, too.
Recognize and Use Seasonal Patterns
this ourselves Your company may be seasonal if you operate in the tourism, e-commerce, or travel sectors. It might take time to determine when to stock up on particular things.
For illustration, your online store offers a piece of gear for bass fishing. To find out when bass fishing is most popular throughout the year, you can utilize Google Trends. Let’s investigate.
The picture illustrates how interest in bass fishing progressively rises in late winter and early spring. At least in the Northern Hemisphere, it peaks in the early summer and then declines as autumn and winter approach.
This would indicate to the proprietor of an online store that the late winter is when interest is trending, therefore now is the time to start promoting your ads. To avoid backorders, you might also choose to boost your inventory.
Five Ways to Market Using Google Trends
Now that you have a better idea of why using Google Trends for SEO is important, let’s look at some concrete actions you can take to improve your various marketing strategies.
1. Obtain Content Ideas for Blog Posts
An excellent resource for coming up with novel and interesting writing subjects is Google Trends. If you write, you know the difficulties in creating material that both your readers and Google will find valuable. Because it tells you exactly what is popular, Google Trends is a reliable resource for finding interesting topics.
The best part is that they give you targeted queries and subjects related to popular search terms. Let’s continue with the example of bass fishing and take a quick look down. similar searches make up one, and similar topics make up the other. This is how it appears:
You can now write about similar issues and develop the theme further. Among the most popular connected subjects were the Bass Anglers Sportsman Society and Major League Fishing. That suggests that since Major League Fishing debuted in 2022, they may have been in style. It was also Bass Pro’s 50th anniversary, making it a significant year for fishing.
If you’re writing anything that needs to be finished quickly, it’s crucial to base your blog post subjects on current events. Content must be entirely relevant to your audience at the moment of publication if it isn’t evergreen.
2. Obtain Campaign Ideas for Social Media
You may utilize Google Trends searches for social media as well as organic search marketing. Gaining a sizable social media following and consistently producing engaging content to share are difficult tasks. Google Trends is beneficial.
We may create creatives and copy around trending subjects by using the related queries area to find them. A few searches on a Bass Pro fishing event, for instance, come up. Perhaps we might start a social media campaign centered around fishing if we manage an online store selling fishing gear. We may utilize the competition to promote our business and perhaps even highlight pro anglers who use our lures or equipment.
“Winter bass fishing lures” is another intriguing question. That’s one of those instances with a seasonal theme I mentioned earlier. Creating a social media campaign centered around our top winter fishing lures could be a smart idea right now. We can take advantage of the fact that people are getting ready to fish when it’s cold.
3. Make Use of It to Boost SEO
Organic search is one clear area where Google Trends may be used for SEO. Additionally, it can support keyword research. Since not everyone uses Google Trends, you can use it to find relevant terms and determine their value using free SEO tools like Ubersuggest.
The best part is that you can view years’ worth of data to determine whether a topic is worthwhile investing time and energy in, allowing you to make plans.
It is more obvious that the pattern will last for years if we use the same bass fishing keyword across five years.
Every year, the same months see increases and decreases in volume. This might support your marketing plan and assist you in getting ready for the upcoming months.
4. Locate Long-Tailed Keywords for Advertisements
The effectiveness of your paid advertisements depends on selecting the appropriate keywords. Financially speaking, it’s crucial as well because the sooner you choose the ideal keywords, the sooner you may begin making money from sponsored advertisements.
Our search for bass fishing can reveal more about current trends if we restrict it to the last 90 days.
Among the three long-tail keywords, “bass pro fishing bibs” is one. Fishermen cover their clothing when entering the water by donning bibs. In addition, they don them rather than waders when it gets cold. This indicates that when the temperature starts to drop, fishermen are searching for equipment to help them stay warm.
This would also indicate to us that the moment has come for us to start selling fishing bibs on our online store if we’re not doing so already. We might design a sponsored ad with a person wearing a bib in a scene reminiscent of a fall.
Our target market would be interested in this, and as the term is trending, there ought to be a lot of paid search traffic.
5. Look Up Hot Topics for Webinars
audience—those interested in what you have to offer—at the right moment. Google Trends can assist you with that.
Keeping with the fishing theme, let’s say you are offering a bass fishing course and are enticing folks to sign up for it by offering a free webinar. To capture their interest, you could leverage PPC advertising and social media trends that are currently popular. It’s also important to understand what fishers are looking for right now on the internet.
Google Trends appears. To begin speaking their language, the tool puts everything on the line. When using Google Trends and conducting thorough keyword research, there should be no need to guess or take a chance.